International actions

  • International and National Campaign Development and Strategy

    The project beneficiaries, coordinated by JWT, developed the general approach of the international campaign, its strategy and its image. The same creativity was used in the three the countries and was translated and adapted to the different local needs.
    Responsible of the action: LIPU (in cooperation with JWT)

  • International Workshop in Greece an international workshop on Bird Crime in the Mediterranean will be organized.

    The workshop was held in Zakynthos (Greece) in June 2014. It raised the awareness of the Law enforcement agencies and the decision makers and has facilitated the exchange of best practices in persecuting the illegal bird killers.
    Responsible of the action: HOS

  • High level international conference on Illegal killing

    The closing eventwas held in Rome on 21st May 2015. The international conference was attended by senior representatives of the Italian Goverment, the European Cpmmisison adn by the main the main stakeholders such as hunting associations and law enforcement agencies.The event was closed with the Prize-giving ceremony acknowledging those law enforcement agenties and agents who have been outstanding in promoting the campaign message and promoting law enforcement.
    Responsible of the action: LIPU.

See the action in   Italy    Greece    Spain


In Italy

Training of local staff and volunteers
Local staff and volunteers received specific training on communication, media relations and public awareness. This ensured the message was well delivered and received at the hot spot. Responsible of the action: LIPU

Radio and Press Advertisement
The campaign was developed with different communication tools, including press advertisement and radio advertisement which ensured reaching specific targets selected by geographic references, age, socio demographic variables. Responsible of the action: LIPU (development by JWT).

Internet campaign
An important part of the communication strategy was based on new media, that delivered the message more effectively and efficiently to the target audience of young people. The internet communication had the objective to intercept and capture the interest of people (especially aged 18-30) and engage them. The Internet tools used in the campaign were: Viral video: an effective tool to reach a large number of people. The viral video became popular through the process of Internet sharing by means of video sharing websites, social media and email. Banner: this was the online version of press advertisement. Facebook page: the Social media contributed to develop all the phases of the approach with our target groups.
Responsible of the action: LIPU (development by JWT).

Press Office
The press office worked to create visibility for the campaign on Italian mass media (television, radio, press, web), paying also attention also to the international ones at European level. The press office worked with specific media dealing with nature, having them talking about the “Leaving is Living” campaign, the beauty and biodiversity of Sardinia (Sulcis), the illegal killing and its impact on protected birds, targetting also TV programs aimed at a younger audience. At the local level, LIPU staff will specifically targeted Sardinian regional media (newspapers, TV and radio) to obtaining their support to the campaign. Responsible of the action: LIPU

Celebrities endorsement
Several national and local celebrities agreed to act as ambassadors of the campaign message in order to amplify and boost the campaign’s strength. Responsible of the action: LIPU

Awareness events at local middle and high schools in Sardinia
The project developed and implemented an environmental education program in Sulcis’ schools specifically designed to develop students and teachers as environmental stewards. With the emphasis placed on a democratic and participatory approach, the program encouraged students to take an active role in how their school can be run for the benefit of the local environment, highlighting the importance of civic values. The program focussed on three core themes: Discover and appreciate local nature wonders and in particularly wildlife; Be aware about the risks of wildlife illegal and unsustainable killing and taking; Be committed in wildlife protection.
Responsible of the action: LIPU

Public events at hot spot
Public events will be organized in the Sulcis targhette to local communities to raise awareness of the ibiodiversity importance of the area and on the impact of the local  illegal killing of birds at local and european level, The events will be organized every year in Spring and Autumn. Responsible of the action: LIPU

Awareness raising actions for local authorities and law enforcement agencies
Specific events were held to raise awareness among local authorities and law enforcement agencies; formal and informal meeting were organized to explain the seriousness of the impact of poaching on biodiversity at both local and European level and giving examples of successful strategies in addressing this problem.  Responsible of the action: LIPU

In Greece

National communication campaign
HOS implemented the national campaign delivering the internationally agreed message; it targeted selected groups: hunting associations, tourists, politicians and young adults. The campaign went through three ‘development stages’ to improve engagement of the target groups using different tools: newspapers, TV and radio, social network and promotional material (poster, pins, etc). Responsible of the action: HOS

Local informative events
The aim of this action was to introduce and elaborate on the core message of the campaign to local target audience groups and stakeholders in the five target islands (Corfu, Zakynthos, Paxoi, Strofadia, Othonoi). Moreover, the informative events aimed at engaging the communities and encourage live public discussions regarding the contentious issue of spring killing. More specifically, the objectives of the events were: Raise understanding the problems the project aims to tackle To involve and empower individuals from the local community that wish to publicly support the campaign To instigate a public discussion that will precipitate a change to both the illegal hunters, as they will feel pressure from the local community, as well to the locals that are against spring killing, as the events will provide a public safe space for them to express opinion and make alliances.
Responsible of the action: HMSD

Local raising awareness session for the mass media
Informative sessions were organized by the HOS staff for the local media, to assist journalists to overcome the major bias that exists in the local media in support of spring killing, to increase interest about the campaign’s messages and organize collaborations between HMSD, HOS and the local media. The sessions were organized in the two largest islands Zakynthos and Corfu.
Responsible of the action: HMSD

Local dissemination of viral video and information material
The short video was screened at the Airport of Corfu and in key travelling hubs, such as bus stations, travel agencies and tourist information offices. This action targeted both national and foreign visitors. Moreover, the video was screened during the informative events, during the mobile exhibition and was included in the environmental education package for the schools and the local media folder. Other information materials (brochure-poster and the comic book) of the national campaign have been disseminated locally. Responsible of the action: HMSD

Local information kiosks
An information kiosk will be set up in Zakynthos and Corfu during the summer of both Year 2 and 3 of the Project, providing information about migratory birds and illegal killing, being an “info-point” for the visitors of the island regarding the project. The information kiosk were run by local volunteers, part of the HOS “Important Bird Areas Caretakers network”.
Responsible of the action: HMSD

Local volunteers seminar
in order to establish a group of volunteers in the Ionian Islands, a volunteers training seminar was organised thanks to the involvement of the Important Bird Areas Caretakers. The action was implemented in year 2 of the Project and included training in the European and national legislation regarding illegal killing of wild birds, in ways of intervening in cases of threats in IBAs to organise public awareness events, running a press office and communications techniques. Responsible of the action: HOS.

Production of a short documentary
A 1-hour long documentary was prpoduced to explore in depth the cultural and social roots of illegal killing in the Ionian Islands. It also gave voice to local people that are negatively affected by this perceived "traditional activity" and to local authorities and decision makers that have expressed commitment to the Project. The video participated to international film festivals. Responsible of the action: HOS.

Local environmental education campaign
The younger generations was reached through environmental education activities aimed at making them understand their role in ensuring the long term conservation of biodiversity. Responsible of the action: HOS.

Mobile exhibition
The project results were disseminated through a mobile exhibition. Responsible of the action: HOS.


In Spain

National communication campaign
At National level the communication campaign was delivered through the work of the Press office by means of press releases, press conferences, interviews, photos, and video clips for the TV. Furthermore the web (web page and social media) played a crucial role in spreading the campaign message and images. Responsible of the action: SEO.


Local awareness raising actions
Specific activities were implemented to raise the awareness of local communities on the value of migratory birds and the impact of their illegal killing and specifically by ‘parany’. The action aimed at reaching two specific targets: Students (aged 12-16) and adult of local communities. During the three years the following was implemented: An environmental education programme targeting the schools of the three Autonomous Communities; A travelling exhibition on the value of migratory birds and on the damages cause by poaching and in particular by ‘parany’. Informative material distributed to the people visiting the exhibition. Public events in the villages and town where illegal killing of birds is more common Meetings with local media
Responsible of the action: SEO

Awareness raising actions for local authorities and law enforcement agencies
A series of workshops were held to inform and to raise awareness about illegal killing of birds in paranys and building capacity among the law enforcement authorities. Responsible of the action: SEO

Supporter & Beneficiaries

Demo Demo Demo Demo Demo leaving is living project